You are now able to offer your subscribers an initial period that may differ from the rest of the subscription intervals. So for example, you can run a special that allows users to subscribe for an initial period of a week costing £1 and then subsequently £4 per month subscription fee.
You are able to apply this to your current subscriptions, but it will only impact new subscribers, all current subscribers will remain unaffected by this change.
All you need to do is login to the Management tools and go to the pricing setup section for a current or new subscription, once there, change the initial time price.
Don’t forget to clear your browser cache so you see the new features on the Management tools.