Important changes by Vodafone to the Premium Rate Code of Practice

These changes affect content providers using premium SMS to collect payments

Vodafone have announced today that from 2nd June 2008 mandatory Payforit compliance MUST be in place for ALL browse and buy services. This requirement covers all services accessible though the internet from mobile devices where payments are collected through the consumer’s Vodafone bill.

Vodafone have listed, as examples, a number of “charge to bill” mobile web scenarios that must now have a payment flow that is compliant with Payforit rules. These scenarios include:

  • Service discovery via a mobile search engine
  • Service discovery via a link on a mobile portal including all sponsored and advertising links
  • Short code discovery for your homepage.
  • Direct discovery by consumer, e.g. site URL entered in handset or from bookmark.
  • Short code discovery for a specific item or service*.
  • A consumer continues browsing after accessing/paying for service via PSMS (in example above) and buys more content.

(*Where the consumer has provided their MSISDN by MO SMS, Payment Intermediaries may utilise Vodafone’s direct microbilling Payforit interface instead of MT SMS for payment collection, without needing to present Payforit checkout screens)

Provided that your site uses Bango standard payment services, your site will automatically be in compliance with these rules.

If you are using any other methods to collect payments, for example sending premium text messages, you will not be compliant, and your service will be blocked.

Contact Bango Customer Services if you need assistance to get your site properly integrated with Payforit and you can look forward to the best payouts and great opportunities to capture traffic from the Vodafone Live portal. Get more satisfied customers delivering Payforit with Bango.
Kind regards

Bango customer services

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